Most owners of accounting practices have one fear above all others – losing clients. Yet…they ignore their fiduciary responsibility to help their clients become profitable! Sound over the top? Let’s backtrack a little. First, we are talking about business clients of course. Business clients are where the real money is in an accounting practice. Businesses […]
Month: June 2020
Top 10 Secrets to Grow your CPA Firm Profits
By Working Smarter Not Harder = More Free Time and Money To-Do What’s Most Important to You! CPBusinessCoach.com 518-524-6915 Leverage- you cannot do everything! Delegate, delegate, then delegate some more. Push all work down to the lowest level of competence. Owners, managers and supervisors doing bookkeeping, tax return data organizing, data input and other mundane […]
Sleeping With The Enemy
Last week while out running errands I parked in front of a large drug store. Three delivery trucks were sitting out front, one a corn chip truck, a soft drink truck and a potato chip truck. No need to share the brands. We all know who they are. What’s the issue with that you might […]
Do you know your USP?
In my initial meetings with prospective clients, I always ask one question: “why should a customer buy from you?” I get the standard answers like: We have great service We offer fast delivery We have the best prices and so on I ask are any of these unique? That would be the U in USP. […]
Develop a Market-Dominating Message
In this blog post, written by Scott Lippitt, a marketing strategist and rainmaker specialist, he explores how many small businesses, especially professional service firms, still hold the mistaken belief that the only way to generate leads is through referrals and networking. And while these two tactics are indeed solid options, they should not be your […]
Your “New Abnormal” Plan
Now that the economy is starting to reopen, you’ve probably come to the realization that your initial plans aren’t worth the piece of paper you wrote them on. It is time to start working on a “new abnormal” plan. We want to introduce you to a simple system so you can focus on what you […]