Paul Roy

Are you caught in the dilemma that the only way you can earn a larger income is to work more hours? As tax season approaches many accountants are bracing for the oncoming wave of work.  It’s a love hate relationship.  The time of year where your income jumps and so do the long hours of […]

The concept of Value Pricing in the Accounting Industry is nothing new, however many accounting SME firms struggle with implementing it. I have heard from many accountants that “it would be against my moral beliefs to charge more than my hourly posted rate.” “Charging for assurance as part of my services is out of the […]

You might find it difficult to believe that the income you earn is directly related to the size of the problem you solve and not just experience and education.

The uncertainty brought on business owners by COVID-19 has been devastating.  As you know, many businesses will not make it. Public health guidelines and restrictions are preventing businesses from operating at full capacity. In some cases, they’ve closed or have been forced to close. CPAs face tough competition looking for “A” clients. As it turns […]

Last week while out running errands I parked in front of a large drug store. Three delivery trucks were sitting out front, one a corn chip truck, a soft drink truck and a potato chip truck. No need to share the brands. We all know who they are. What’s the issue with that you might […]

In my initial meetings with prospective clients, I always ask one question: “why should a customer buy from you?” I get the standard answers like: We have great service We offer fast delivery We have the best prices and so on I ask are any of these unique? That would be the U in USP. […]