Scott Lippitt

Leading By Example: A Guide to Becoming a Better Leader at Work

Leading By Example: A Guide to Becoming a Better Leader at Work

Coming up as a better leader at your accounting firm encompasses a plethora of skill sets, the primary being accountability in leadership endeavors. It further involves a combination of other essentials, which involves but is not limited to- leadership skills, industry knowledge, and a commitment to continuous improvement. However, in all this, the most important […]

Develop a Market-Dominating Message

Develop a Market-Dominating Message

In this blog post, written by Scott Lippitt, a marketing strategist and rainmaker specialist, he explores how many small businesses, especially professional service firms, still hold the mistaken belief that the only way to generate leads is through referrals and networking. And while these two tactics are indeed solid options, they should not be your […]